MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online